GUIDE TO CREATING YOUR BUSINESS SLOGAN

A business slogan is a short phrase that does a lot of work. It can communicate all sorts of information about a business or product. An unforgettable business slogan can turn to be part of the culture which is great for business marketing. A business slogan expresses the objective of the business.

A good business slogan can help you stand out when competition arises. If you have a business slogan that carries a simple and powerful message while your competitor just has a logo, you have the advantage of winning over the target customers. The right business slogan can dictate how you’re perceived both external and internal.

What is a business slogan?

Any form of business branding plan must involve the creation of a slogan. It is one of the basic elements necessary in building an effective brand campaign. A business slogan typically consists of a short sentence or a phrase that serves to reinforce the business’s name. In fact, many big time businesses have created highly successful business slogans, so successful that the slogan themselves have been recognized by the customers as much as their names.

Slogan are often dismissed as elements for effective branding, which is also the reason why even a potential good business name fails to deliver, its main purpose is mainly to enhance and boost the name or provide a tiny glimpse of what the brand promises to deliver. Even a simple phrase can go a long way when they are active with your brand. Follow these steps to creating an effective business slogan.

1.     Consider why you need a business slogan. Think about what is most important for your business. Make your business slogan is original, memorable, to differentiate your business and include a key benefit.

2.     Examine other business slogans and decide what works and what doesn't. For example, MTN "Y’ello Nigeria", “Everywhere You Go”, “Life Is Beautiful” are memorable and immediately conveys a strong image.

3.     Be truthful. It is bad if business slogan claim that you are "the biggest restaurant in the town". While, there is another large restaurant outlet in the town. Instead, concentrate on what distinguishes you from your competitors.

4.     Create an emotional response. People like it when a tagline takes them to somewhere emotionally. A tagline takes you there in your head, when you were on those road trips and had a little more freedom.

5.     Make your business slogan customer focused. Try to know the opinion of your customers. What they like about your business and integrate it into your business slogan.

A good business slogan tells your customers the benefits you offer them, shows how you position yourself against your competitors, and makes your business memorable to prospective customers.

Golden Rules

Do:

Be original

Be memorable

Be simple

Be believable

Include a key benefit

Impart positive feelings for the brand

Recall the brand name

Differentiate the brand

Reflect the brand personality

Be strategic

Be competitive

Be neat

Help in ordering the brand

Don’t

Be in current use by others

Prompt a sarcastic or negative response

Be pretentious

Be negative

Be corporate waffle

Be complicated