Pages

Search the web:

Monday 9 September 2013

HOW TO MARKET YOUR NEW BUSINESS VENTURE



Marketing your new business in today's competitive economy is certainty difficult. However, there are steps you can follow to make sure that your new business gets a fighting chance to succeed. Before you start your new business, make sure you have a firm hold of these two key tips. First, make sure you understand your marketing goals and secondly, your major aim should be to get results.

  •            Examine Your Approach in Small Segment

It is advisable to take a smaller segment of your target customer and test it within your market to measure the response of your potential customers. Break up your approaches into different segment and let the market decide which approach is valuable and profitable.

  •  Identify Your Target Customer

Since you know the best approach to start your business, the next steps is to identify your customer; instead of trying to attract many customer, focus on potential customer that will help you achieve your goals.

  •     Participate in Community Service

Market your new business through community service by sponsoring local events. Participation in community service is a great way to bootstrap your new business. Getting pictured in your local news is an outstanding method to gain some brand awareness for your new business.

  • Create Good Partnerships

Relating yourself with existing brand will help your new business gain credibility. Select business that you are passionate about, especially one that has complementary services so that you can refer business to each other and gain more awareness. 

  •  Develop Branded Content

Branded content is an excellence way to align your new business with themes that are relevant to your industry, if you have some intelligent content include it in your dialogue and this will immediately establish your business as an expert. Branded content might be more of a long-term approach, but developing branded content is an extraordinary way to market your new business.
6.     Use the Social Media
You can save money by moving more of your offline marketing efforts online. One of the best tactics for marketing your business is using social media. You want to make sure that you are getting recognition online, post interesting and shareable information. The content you offer most have value, since it’s crucial to know your audience so you can give them information that helpful and interesting.

  • Promotional Gift

Getting the recognition from a local business promotional gift will surely increase your business awareness. No gift is too small, because it only means increased press for your business. Winning a local business promotional gift will also give your business more legitimacy.
Place into action that which you’ve learned from those customers who responded to your marketing survey. As a new beginner, you should be smart enough to be able to make the necessary adjustment to improve your business venture. Use these ideas and you are bound to succeed despite the limited resources at your disposal.

Friday 6 September 2013

GUIDE TO CREATING YOUR BUSINESS SLOGAN



A business slogan is a short phrase that does a lot of work. It can communicate all sorts of information about a business or product. An unforgettable business slogan can turn to be part of the culture which is great for business marketing. A business slogan expresses the objective of the business.
A good business slogan can help you stand out when competition arises. If you have a business slogan that carries a simple and powerful message while your competitor just has a logo, you have the advantage of winning over the target customers. The right business slogan can dictate how you’re perceived both external and internal.
What is a business slogan?
Any form of business branding plan must involve the creation of a slogan. It is one of the basic elements necessary in building an effective brand campaign. A business slogan typically consists of a short sentence or a phrase that serves to reinforce the business’s name. In fact, many big time businesses have created highly successful business slogans, so successful that the slogan themselves have been recognized by the customers as much as their names.
Slogan are often dismissed as elements for effective branding, which is also the reason why even a potential good business name fails to deliver, its main purpose is mainly to enhance and boost the name or provide a tiny glimpse of what the brand promises to deliver. Even a simple phrase can go a long way when they are active with your brand. Follow these steps to creating an effective business slogan.
1.     Consider why you need a business slogan. Think about what is most important for your business. Make your business slogan is original, memorable, to differentiate your business and include a key benefit.
2.     Examine other business slogans and decide what works and what doesn't. For example, MTN "Y’ello Nigeria", “Everywhere You Go”, “Life Is Beautiful” are memorable and immediately conveys a strong image.
3.     Be truthful. It is bad if business slogan claim that you are "the biggest restaurant in the town". While, there is another large restaurant outlet in the town. Instead, concentrate on what distinguishes you from your competitors.
4.     Create an emotional response. People like it when a tagline takes them to somewhere emotionally. A tagline takes you there in your head, when you were on those road trips and had a little more freedom.
5.     Make your business slogan customer focused. Try to know the opinion of your customers. What they like about your business and integrate it into your business slogan.
A good business slogan tells your customers the benefits you offer them, shows how you position yourself against your competitors, and makes your business memorable to prospective customers.
Golden Rules
Do:
Be original
Be memorable
Be simple
Be believable
Include a key benefit
Impart positive feelings for the brand
Recall the brand name
Differentiate the brand
Reflect the brand personality
Be strategic
Be competitive
Be neat
Help in ordering the brand
Don’t
Be in current use by others
Prompt a sarcastic or negative response
Be pretentious
Be negative
Be corporate waffle
Be complicated